The Expo!
No further explanation is required for the runners, but for the uninitiated. It is customary nowadays to have a big product fair on the days leading up to a big city marathon. You have to go get your number at this affair and all the shoe/apparel/runner food/physical therapy brands are conveniently located right around the number pickup area. They also bring in running celebrities (i.e. people only familiar to runners, unknown by anyone else) to sign the stuff you just purchased and experts to give you last minute training advice (e.g. Sunday morning speed session, good or bad for your marathon performance?).
A runner at a running expo is like a child at Disneyland. Adult supervision is highly recommended.
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