I am coming to this discussion a bit late, since I was out of the country for a while. The long and the short of it is, an adventure racer, Hobie Call, made headlines (at least running community headlines) by claiming that he can run a sub-2:00 marathon if someone is willing to sponsor him for a year or two while he trains. After seeing Mr. Call's running background, the running community has generally been suspicious and decided that he is mostly looking for attention.
I don't know if this is in the works yet, but how about a Kickstarter project? I am willing to chip in a $5.
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